WPP Folding Possible Worldwide into Wunderman

By Erik Oster 

WPP is combining its Wunderman and Possible properties, with the latter continuing to operate as its own brand under Wundeman moving forward, Adweek reported earlier today.

The combined agencies will constitute 200 offices and some 9,200 employees around the world, including 2,600 tech experts.

“Combining our deep and diverse capabilities is exactly the kind of forward-thinking move that will allow us to deliver business results for our clients,” Possible global CEO Shane Atchison said in a statement.

Wunderman global CEO Mark Read added that he is “most excited about what we can do together for Microsoft,” already a client of both agencies which will now enjoy greater global access to Wunderman and Possible’s capabilities.

Amazon will be another key focus of both agencies going forward, following Possible’s acquisition of Amazon consulting specialist Marketplace Ignition this past May.

“It’s early days but we’re going to keep going independently and start in three areas—Microsoft as our common client, helping clients develop their Amazon strategy, and mobile,” Read added.

Possible expanded its creative leadership team in Los Angeles back in February with the arrivals of executive creative director Carl Rogers and group creative director Amy Boe. Last October, the agency welcomed Zach Gallagher from Deutsch as chief strategy officer, Americas.

Wunderman added group creative directors Kat Gates and Jeffrey Castellano to its flagship New York office in February. Chief creative officer Sami Thessman joined the agency from Havas last April and Caspar Schlickum joined the agency as CEO for the Asia-Pacific region last July.