Infosys-owned agency Wongdoody has appointed Pete Gosselin as executive creative director of North America. Gosselin will be based in New York, reporting to global chief creative and design officer Grace Francis.
In his new position, Gosselin is charged with leading, managing and inspiring work across North America and will be working across a suite of Amazon brands and Webex by Cisco. He will also work closely with Francis to lead Wongdoody into the metaverse, continuing to produce unique work in pixel streaming experiences, immersive journalism and gameplay.
“Pete’s versatility in tone and format will make him an excellent creative leader at Wongdoody. His book can make a grown adult, cry, laugh or empty their wallet, sometimes all in the same 30 seconds. Pete’s desire to continue innovating in the creative space, exploring emerging technologies and data will no doubt see him developing meaningful human experiences at Wongdoody.”
Gosselin joins Wongdoody from Havas, where he served as executive creative director for six years at Havas New York. There he helped create the first ad in the Blockchain for TD Ameritrade, among other projects. Prior to Havas, Gosselin’s two-decade career has seen him work on nearly every product category for agencies including Grey, Droga5, DDB New Zealand, Colenso BBDO, Isobel and M&C Saatchi. Gosselin and Francis both share tenures at Grey and Droga5.
“Wongdoody has a heritage of independent thinking, coupled with the ability to access emergent technologies, thanks to their relationship with Infosys,” said Gosselin in a statement. “This is unique in the agency landscape. The strong thinking and an incredible inclusive culture made this role an absolute dream for me. I’m very much looking forward to continuing to grow the Wongdoody offering in North America.”
Wongdoody continues to work towards a goal of creating a global studio model with a diversity of backgrounds and perspectives. Earlier this year, the agency appointed Francis as its first-ever chief creative and design officer, named Mohan Krishnaraj to the newly created role of CXO India and promoted Jessica Wittebort to CXO in North America. The agency, which currently has 21 creative studios and 1,500 creatives, designers and innovators across the world, expanded into Europe last year, with new studios in London, Berlin and Amsterdam.