W+K’s Latest Delta Spot Urges You to Get Up Off Your Lazy Ass Already

By Patrick Coffee 

You know who’s lazy? The “Dreamers,” according to White House Chief of Staff John F. Kelly.

Also, the people who aren’t making the most of the many opportunities earned by traveling with Delta!

The latest spot in the brand’s “Keep Climbing” campaign from Wieden + Kennedy New York urges viewers to consider the fact that they’ll never get anything if they wait around for it to just land in their laps.
As in previous ads, Oscar winner Viola Davis delivers a voiceover so compelling that we don’t even really care what’s she’s paid to promote. Spontaneous trips to Thailand? Sure!

“Runways” argues that there opportunities for adventure everywhere as long as you choose to use them. Call it an improvisational approach to travel.

This may well be true if you’re in your ’20s or your ’60s. But if you’re 38 with a newborn? That’s a totally different story.


Agency: Wieden+Kennedy New York
Client: Delta
Title: “Runways”

Executive Creative Director​ – ​Karl Lieberman
Creative Directors​ – ​Jaclyn Crowley, Sean McLaughlin, John Parker
Copywriter​ – ​Garrick Sheldon
Art Director​ – ​Toliver Roebuck
Executive Producer​ – ​​​Cheryl Warbrook
Edit producer agenc​y – ​Dom Tunon
Account Team​ – ​Liz Taylor, Jacque Parrish, Lauren Smith
Brand Strategy Director​ – ​Sean Staley
Director of Social Strategy​ – ​Jessica Breslin
Social Strategist​ – ​James Williams
Head of ​Integrated ​Production​ – ​Nick Setounski
Business Affairs​ – ​Carla Curry, Lindsey Timko, Brit Fryer
Project Manager​ – ​Jason Pelton, Ashlea Ramirez
Traffic Manager​ – ​Sonia Bisono

Production Company​ – ​Iconoclast
Director​ – ​Megaforce
DP​ – ​Arnaud Pottier
Executive Producer​ – ​Valerie Romer
General Manager​ – ​Charles-Marie Anthonioz
Producer​ – ​Cathy Hood
Production Supervisor

Editorial Company​ – ​Rock Paper Scissors
Editor​ – ​Mikkel Nielsen
Post Producer​ – ​Lisa Barnable
Post Executive Producer​ – ​Eve Kornblum
Editorial Assistant​ – ​Alex Liu

VFX Company​ – ​The Mill
VFX Lead Flame​ – ​Keith Sullivan
Colorist​ – ​Sofie Borop
Senior Producer​ – ​Collin Moneymaker / Luis Martin

Sound Studio​ – ​Sound Lounge
Sound mixer​ – ​Tom Jucarone
Sound Designer​ – ​Adrian Aurelius (Ballad)