W+K Unveils Booking.com ‘Wing It’ Winners

By Erik Oster 

Last month, we wrote about W+K Amsterdam’s “Who Won Booking Summer” digital activation for Booking.com, an extension of its “Wing It” summer campaign for the brand which called upon visitors to submit photos for a contest in which Booking.com would select a few winners to receive the GIF treatment from digital artists. Now, the agency has unveiled the winners.

The winning photos, transformed into GIFs by digital artists Cari Vander Yacht, Chris Timmons, Justin Gammon and James Kerr, are housed here, as well as in a video montage in the 15-second clip above. (You can also find the GIFs by searching for the #WingItYeah hashtag on Twitter or Instagram.) W+K’s timing for the announcement makes sense, as many (in the U.S., at least) view Labor Day as the unofficial end to summer. As far as we’re concerned (and we’re technically correct), the summer isn’t over until the autumnal equinox, but it’s still probably not premature to choose “Who Won Booking Summer” and thus conclude the summer “Wing It” campaign.

“With the summer now drawing to a close, we’ve had a lot of fun seeing what a spontaneous summer has meant to everyone that has shared their holiday photos with us,” said Booking.com chief marketing officer Pepijn Rijvers.

“We’ve seen some crazy stuff over the last week,” added W+K Amsterdam creative director Sean Condon. “Thanks for playing, everyone. We can’t wait to see your epic winter shots.”