Here’s an energetic spot to end a short week: South Korean high schoolers love sports just as much as all teens, but the press release tells us that “many barriers” like school and family responsibilities prevent them from having a good time.
The team at Wieden+Kennedy Tokyo took to the streets to gauge their sentiments and came up with the tagline, “When Fun Wins, You Can’t Lose.”
The resulting ad stars “Korean football legend Ji-Sung Park, rising tennis player Duck-Hee Lee, K-Pop superstar Taeyang from the group BIG BANG” and a bunch of kids who just want to enjoy their soccer/baseball/basketball/running and dancing.
Don’t forget the dancing.
We’re still partial to the glow-in-the-dark basketball dude.
Credits below.
W+K TOKYO
Executive Creative Director Mike Farr, Tota Hasegawa
Creative Director Adam Koppel
Copywriter Jisuk Kim
Art Director Daisuke Maki
Designers Choro Koumae, Kangihn Kim
Agency Senior Producer Chris Capretto
Account Team Price Manford , Ryan Johnson, YJ Kong
Business Affairs Manager Amber Lavender, Karen Murillo
Strategic Planners Maria Correa
Creative Advisor Joonyoung Hur
FILM PRODUCTION
Production Company Radical Media
Director Ralf Schmerberg
Asst Director Sub Tommy Lee
Director’s Assit Katja Oortman
Executive Producers Donna Portaro / Frank Scherma
Line Producer Scott Cunningham
Production Designer Zana Bosnjak
Production Supervisor Shaune San Cartier
Wardrobe Eliza Lindenberg
Executive Producer (Ja Mez) James Hong
Executive Producer (Duroo) David Hong
EDIT
Editorial Company Rock Paper Scissors
Editor Biff Butler / Conor O’Neill
Post Producer Ashley Bartell
Lead Assistant Editor Alyssa Oh
Post Executive Producer Angela Dorian
POST PRODUCTION
Finishing A52
Colourist Paul Yacono
Executive Producer Jennifer Sofio Hall / Megan MelothMUSIC
Music Company Walker
Composer Black Joe Lewis & The Honeybears
Executive Producer Sara Matarazzo
Music Coordinator Abbey Hickman
Licensed Track “Boogie”
SOUND
Sound + Mix Company Lime
Sound Designer / Mixer Loren Silber
Executive Producer Jessica Locke
PHOTPGRAPHY
Production Company Visual Factory
Producers Yunsik Shin, Changhwa Jung
Photographer Jongheuk Lee