With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward.
The 60-second spot, entitled “Mirrors,” likens Neymar’s speed and agility to playing with a field full of mirrors. As he makes his way down the field, opponents are unable to tell which is the real Neymar, and end up sliding into glass. Neymar dances around opponents and easily lands a shot in the back of the net, which is followed by the “Deceptive by Nature” tagline. W+K decided to forgo any voiceover or narrative in favor of showing Neymar in action, and the approach works, as the mirrors, coupled with Neymar’s considerable talent make for a visually interesting and entertaining spot. The soundtrack, “Rivers of Blood” by Wu.
Credits below.
Credits:
W+K PORTLAND
Global Creative Directors Alberto Ponte, Ryan O’Rourke
Copywriter Dylan Lee
Art Director Bertrand Fleuret
Agency Executive Producer Matt Hunnicutt
Agency Producer Jessica Staples, Endy Hedman, Anna Smith
Agency Post Producer Yamaris Leon
Account Team Alyssa Ramsey, Ricardo Hieber, Karrelle Dixon
Head of Production Ben Grylewicz
Executive Creative Directors Joe Staples, Susan Hoffman
Business Affairs Manager Dusty Slowik
PRODUCTION
Production Company Reset Content
Director Johnny Green
Executive Producer Jeff McDougal
Managing Director Dave Morrison
Line Producer Ayelet Wienerman
Associate Producer Laura Miller
Director of Photography Daniel Landin
AD Eric Kaskens
Production Designer Jesus “Pirra” Lorenzo Calvo
Costume Design Ruby Katilius
Sports Coordinator Anday Ansah
Brazil Executive Producer Carlos Paiva
Brazil Producer Tereza Gonzalez
EDITORIAL
Editorial Company Rock Paper Scissors
Editor Kirk Baxter, Scot Crane
Post Producer Toby Louie
Post Executive Producer Carol Lynn Weaver
VFX
VFX Company Mill NYC
VFX Creative Director Dan Williams
VFX Executive Producer Sean Costelloe
VFX Senior Producer Alex Fitzgerald, Emily Branham
VFX Supervisors Dan Williams, Ruben Vandebroek
Colorist Fergus McCall
2D Lead Compositors Dan Williams, Danny Morris, Kyle Cody, Dan DiFelice, Ilia Mokhtareizadeh, Greg Spencer
3D Lead Artists Ruben Vanderbroek, Yong Chan Kim
3D Artists Kevin Couture, Jeffrey Dates, Frederico Phillips, Weichieh Yu
3D Massive Wyatt Savarese, Hasson Taimur
MUSIC + SOUND DESIGN
Artist Wu-Tang Clan with Kool G Rap
Song Rivers of Blood
Sound Designer Brian Emrich
MIX
Mix Company Heard City
Mixer Philip Loeb
Producer Gloria Pitagorsky