W+K Takes Over on TurboTax

By Kiran Aditham 

Suffice it to say that it’s been a busy day on the account front. We first started hearing about this last Friday and though the Wieden + Kennedy camp confirmed that its Portland HQ was still in the pitch for tax preparation/filing service TurboTax, the agency referred any other inquiries to the brand’s parent company, Intuit. Well, we didn’t hear back from the latter but it’s now hit the wire that W+K has indeed been named AOR for TurboTax following a three-month review. Beginning August 1, W+K will take over on creative and media planning duties for TT, which were previously handled by L.A.-based agency, Dailey. According to earlier reports, W+K beat out the likes of CP+B, goodness Mfg. and Campbell Ewald for the TurboTax business.

In a statement, TurboTax VP of marketing Greg Johnson says, “From our first meeting, the chemistry between our two teams was clear. The Wieden+Kennedy team understands that TurboTax is central to the financial lives of millions of Americans. They share our belief that TurboTax exists to empower people to do their taxes and get their biggest refund. With their long history of developing great work that transforms brands, we are thrilled about the prospects for this partnership.”

Now, one can only wonder if W+K continues with the tax prep ad war between TurboTax and H&R Block in their upcoming efforts.