W+K Portland has launched On She Goes, a digital travel platform designed specifically to address the travel experiences of women of color.
“This project was born out of a need for the voices and perspectives of women of color to be channeled and heard,” publishing producer and On She Goes co-creator (along with five other women from W+K’s publishing department) Serita Wesley explained to Campaign. “The topic of travel is a major one at Wieden+Kennedy, especially due to the number of International offices. The women of color working on this project heard the call of other women of color that this project was needed more than ever.”
“We welcome anyone who our content resonates with, who finds the information and perspectives we’re sharing helpful,” added W+K senior strategist Rebecca Russell.
On She Goes launched this week with a wide range of content on topics including “10 Trips for Traveling Solo,” “How to Maintain Your Natural Hair while Traveling,” “Being Black in China” “Travel 101 for Fat Babes” and the above “We Belong Here” anthem video. There’s also an extensive section of the site devoted to topics related to Portland, with New York and Los Angeles “Cities” sections coming soon, a series of podcasts, and other stories, videos, travel tips and community items.
In total On She Goes features around 50 articles from 20 different writers, and the site is currently looking for pitches from future contributors. Currently W+K provides the funding to maintain the site and pay writers as a property of its publishing department but it is open to future financial partnerships and advertising.