W+K Portland Helps Craig Robinson Protect His Dodge Dart

By Patrick Coffee 

Amazingly, comedians Craig Robinson and Jake Johnson had yet to appear in any major films, shows or campaigns together before this week.

That all changed with the release of these inaugural clips in W+K Portland’s new campaign for client Dodge. The theme is simple: no one can touch Robinson’s new Dart — even his equally famous and strangely nosy neighbor.

That’s the first of three :30 spots…


Here’s “First Scratch — Too Precious”:

…and “Voice Touching”:

Note that the donttouchmydart.com URL re-routes to the brand’s YouTube page. There’s a reason for that: as W+K rolls out more spots in the campaign in coming weeks, the channel will “transform into an interactive YouTube experience” as Robinson shows followers what will happen when someone somehow succeeds in touching his Dart.

Also: note Robinson’s on-car poses…and the fact that he composed and performed the music for this campaign.


Creative Directors Aaron Allen / Kevin Jones / Michael Tabtabai
Copywriter Tim Cairns
Art Director James Moslander
Producer Melanie Fedunok
Interactive/Social Strategy Sarah Biedak
Strategic Planning Amber Higgins / Nathan Goldberg
Media/Comms Planning Alex Barwick / Kelsey Bozanich
Account Team Lani Reichenbach / Cheryl Markley / Stephanie Montoya
Business Affairs Anna Beth Nagel
Project Management Stacy Grogan
Executive Creative Directors Joe Staples / Susan Hoffman
Head of Production Ben Grylewicz


Production Company Caviar
Director Jody Hill
Executive Producer Luke Ricci / Michael Sagol
Line Producer BP Cooper
Director of Photography Mark Williams

Editorial Company Arcade
Editor Geoff Hounsell / Will Hasell
Post Producer Cristina Matracia
Post Executive Producer Damian Stevens / Nicole Visram


VFX Company Timber
Flame Artist Chris Decristo
VFX Producer Emily Avoujageli
Titles/Graphics W+K Studio


Composer Craig Robinson


Mix Company Eleven
Mixer Jeff Payne
Producer Dawn Redman