W+K, Old Spice Go Windsurfing With Crews, Mustafa

By Erik Oster 

W+K Portland continues the Terry Crews versus Isaiah Mustafa mayhem it started with “And So It Begins” with its latest spot for Old Spice, which continues to pit the two spokesmen against each other as representatives of fragrances Bearglove and Timber.

The 30-second spot, entitled “Windsurfing,” begins with Mustafa in a bathroom and a voiceover: “Warning, ignore all Old Spice commercials except this one.” Crews comes crashing through the set and from there things just get more surreal and self-referential. He tells Mustafa that this is his commercial, but Isaiah provides strong evidence to the contrary. Like the previous effort, “Checkmate,” it appears that Mustafa triumphs this time out, making Crews do for a win next time. “Windsurfing” is the fifth effort in the campaign, and while the two pitchmen approach still shows some promise, the premise is also starting to wear a little thin. As with previous efforts, the online version ends with a call to viewers to “Make a Smellmitment” and choose between Bearglove and Timber. With only a couple of spots to go we have to wonder if the campaign is building towards some kind of big conclusion and if there’s a way to conclude the showdown without declaring a winner, or if there’s a way to keep the two pitchmen battling.

Creative Directors: Jason Bagley + Craig Allen
Copywriter: Jarrod Higgins
Art Director: Matt Sorrell
Senior Producer: Lindsay Reed + Erika Madison
Producer: Nicole Kaptur
Account Team: Nick Pirtle + Georgina Gooley + Michael Dalton + Jess Monsey
Executive Creative Directors: Joe Staples/Mark Fitzloff
Agency Executive Producer: Ben Grylewicz

Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Eriks Krumins
Line Producer: Emily Skinner
Director of Photography: Neil Shapiro


Editorial Company: Mackenzie Cutler
Editor: Erik Laroi
Assistant Editor: Brendan Hogan
Post Executive Producer: Sasha Hirschfeld

VFX Company: The Mill LA
Senior Executive Producer: Sue Troyan
VFX Producer: Dan Roberts
Production Coordinator: Kris Drenzek + Jillian Lynes
Shoot Supervisor: Tim Davies
Creative Director: Tim Davies
2D Lead Artist: James Allen, Tim Davies
2D Artists: Dag Ivarsoy, Gareth Parr, Sam Evenson, Ashley Forbito, Robert Murdock
Colour: The Mill
Executive Producer: Colour Thatcher Peterson
Colour Producer: Ali Struck
Colourist: Greg Reese

Sound Design Company: Mackenzie Cutler
Sound Designer: Sam Shaffer
Sound Design Company: JOINT
Sound Designer: Noah Woodburn

Mix Company: JOINT
Mixer: Noah Woodburn