Weiden + Kennedy continues its full-court press for Nike with W+K New York’s collaboration with Chance the Rapper, “Unlimited Together.”
The spot, essentially a branded music video for Nike promoting Team USA basketball, features the new Chance the Rapper track “We the People,” inspired by the Star Spangled Banner. Shot in black and white, the spot features Chance the Rapper delivering lines from the somewhat somber song, along with shots of Team USA men’s and women’s basketball teams. Both the song and ad act as a call for unity as the teams aim for gold at the 2016 Rio Olympics.
In addition to the spot, Nike Basketball shot the men’s and women’s teams together for the official Olympics USA Basketball team photo, taken by photographer Danny Clinch. The shot is being promoted across Nike Basketball’s social channels. Additionally, “We The People” will be available for download on iTunes and SoundCloud beginning tomorrow and will stream on Spotify beginning this Friday.
Credits:
W+K NEW YORK
Executive Creative Director: Karl Lieberman
Creatives: Caleb Jensen + Jimm Lasser
Project Manager: Kristin Daly
Head of Content Production: Nick Setounski
Producer: Dominic Tunon
Director of Art Production: Deb Rosen
Art Producer: Pietro Clemente
Strategist: Brandon Thornton
Account Team: Jordan Muse + Liz Lindberg
Business Affairs Team: Sara Jagielski + Lindsey Timko + Tana Prosper
Media Team: Karlo Cordova, Branden Bouvia, Chad Muratev
Traffic Team: Sonia Bisono
PHOTOGRAPHY PRODUCTION
Production Company: Urban NYC
Photographer: Danny Clinch
Executive Producer: Miyazu Sato
Production Designer: Tom McMillan @ Bednark Studio
PHOTOGRAPHY RETOUCHING
Retouching Company: 150 Proof
Retouching Manager: Chris McClelland
Retouchers: Jesse Corinella, Kevin Walker
Print Producer: David Niblick
FILM PRODUCTION
Production Company: Doomsday
Director: Hiro Murai
Executive Producer: Danielle Hinde
Line Producer: Jason Colon
Director of Photography: Larkin Seiple
Production Designer: Eric Archer
FILM EDITORIAL
Editorial: Company Parallax
Editor: Luke Lynch
Executive Producer: Graham Zeller
Editorial Assistant: Kyle Gilbertson, Rene VargasMadrigal
Colorist: Bossi Baker
Sound Mix: Unbridled Sound
Compositing: Graham Zeller
Clean up artist: Jared Abel
Sound Mix: Unbridled Sound
Projection editing: Luke Lynch, Taylor Ward, Laith Majali
MUSIC
Song: “We The People”
Artist: Chance The Rapper