WK London Goes With ‘Baby Come Back’ Theme for Lactofree Dairy

By Matt Van Hoven 

For your consideration, this campaign for Wieden + Kennedy London client Lactofree, a milk brand that won’t upset your stomach: read make your intestines twist themselves into balloon animals (most commonly, the Star Nosed Mole). The theme follows most closely to Swiffer’s ‘Baby Come Back‘ campaign, which as far as we know only ran in the US.

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