Since it’s unofficially W+K Monday at your AgencySpy, here’s the agency’s latest work promoting ESPN’s SportsCenter.
In its last campaign, released earlier this month, Dodgers outfielder Yasiel Puig showed us the key to making a great entrance: badass walkup music.
The new ad again stars SportsCenter co-hosts Neil Everett, Stan Verrett and Kenny Mayne along with Patriots tight end Rob Gronkowski, who actually looks a bit more like a Walking Dead extra than one badly drawn Tom Brady.
Everyone seems impressed by the size of Mr. Gronkowski’s Super Bowl ring…but are they?!
Boston.com tells us that the ring in question bears a whopping 205 diamonds, but since it’s still far too large to be worn on a regular basis, it’s really about as useful as a Cannes Lion.
One writer notes that Gronk’s dad makes a cameo appearance as Old Man in Cubicle, but this small attempt to make the Patriots more endearing won’t change the fact that everyone who doesn’t live in New England thinks they’re a bunch of cheaters.
CLIENT: ESPN
PROJECT: THIS IS SPORTSCENTER
W+K NEW YORK
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors: Brandon Henderson, Caleb Jensen
Art Director: NJ Placentra
Copywriter: Alex Ledford
Producer: Kristen Johnson
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Alex Scaros, Liz Lindberg
PRODUCTION
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Director of Photography: Dave Morabito
EDITORIAL
Editorial Company: Mackenzie Cutler
Editor: Nick Divers
Post Executive Producer: Sasha Hirschfeld
VFX
VFX Company: Schmigital
Lead Flame Artist/Creative Director: Jim Hayhow
Assist: Joseph Miller
MIX
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer