Doesn’t Rory McIlroy seem like a slightly more down to earth dude than the previous Nike Golf celebrity spokesperson, Tiger Woods?
Not that we know him or anything, but this latest spot from W+K Portland tells us that he is all about the work, the work, the work when powered by some fresh kale and green apple smoothies.
This campaign comes before the beginning of The Masters on Thursday, where McIlroy will attempt to score a career grand slam (which is not the same as a single-year grand slam; even Tiger never did that).
The point seems to be that–contrary to very popular belief–golfers are steely hardcore athletes just like their contemporaries in more demonstrative sports like basketball or football or even baseball.
In order to succeed at something so repetitive, one has to practice over and over and over and over again. To reinforce that conclusion, W+K created some additional shorts with different athletes elaborating on the same theme: Tony Finau, Brooks Koepka, Michelle Wie and Patrick Rodgers.
Here are a few of them.
We’re getting a kind of an Overlook Hotel vibe from this Wie putting-in-the-hallway entry.
And here’s your requisite water hazard shot.
So golfers are undeniably professional athletes like the rest of us (are not). Remember John Daly, though? If someone were to create a “Golfers Who Are Also Bears” tumblr, we might click on it.
|PROJECT NAME||Nike Golf: Enjoy The Chase|
|CLIENT CONTACT||Bill Maginnis|
|Creative Directors||Stuart Brown & Chris Groom|
|Art Director||Naoki Ga|
|Producer||Ross Plumber/Jeff Selis/Katie Sellon|
|Executive Producer||Alex Orlovsky|
|Director of Photography||Grieg Fraser|
|Editorial Company||Rock Paper Scissors|
|Post Producer||Assistant Editor: Alyssa Oh/Daniel Benhamo|
|Post Executive Producer||Christopher Noviello.|
|Executive Produce||Linda Carlson|
|Creative Director||Angus Wall|
|VFX Company||VFX Studio: a52|
|VFX Supervisor||VFX Supervisor: Andy McKenna|
|Flame Artist||CG Supervisor: Manny Guizar|
|VFX Producer||2D VFX Artist(s): Cameron Coombs, Enid Dalkoff|
|Titles/Graphics||Finishing: Dan Ellis, Kevin Stokes, Gabe Sanchez|
|Head of Production||Kim Christensen|
|Executive Producer||Patrick Nugent|
|MUSIC + SOUND DESIGN|
|Music+Sound Company||Future Perfect|
|Composer||Craig Sutherland, Andy Huckvale|
|Mix Company||Sound Mix
Mixer: Zac Fisher
Mixing Assistant Kevin McAlpine
Exec Producer: Susie Boyajan