W+K Amsterdam Wants to Find Out ‘Who Won Booking Summer’

By Erik Oster Comment

James Kerr_2

W+K Amsterdam launched a digital activation as a follow up to its “Wing Everything” ad, calling on consumers to share their best summer pics, which the agency will then turn into GIFs, through collaborations with digital artists Cari vander Yacht, Chris Timmons, Justin Gammon and James Kerr.

The way the initiative works is pretty simple: participants submit photos by tagging them with #WingItYeah on Instagram or Facebook, or upload a photo replying to the Booking.com Facebook post. Booking.com will then select winning photos, exemplifying the best of summer, to get the GIF treatment. The initiative acts as the grand finale to W+K Amsterdam’s integrated summer campaign for the brand.

“People already try to beat each other with their epic summer shots, via social platforms,” explained W+K Amsterdam creative director Genevieve Hoey. “This idea goes one better, turning people’s ultimate summer shots into digital works of art. Being GIF’d by Booking.com will give people the ultimate bragging rights, and I think we’ll help settle a lot of arguments about who won Booking summer.”

Justin Gammon_2
Cari vander Yacht_2

Credits:

BOOKING.COM
Chief Marketing Officer: Pepijn Rijvers
Head of Brand: Manuel Douchez
Brand Communications Director: Andrew Smith
Brand Specialist: Robert Schreuders
Social Media Product Owner: Julian Poole
Media Planning Director: Anoeska van Leeuwen
Media Manager: Kelly Lee
Media Specialist: Marie Lootvoet

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Director: Genevieve Hoey & Sean Condon
Art Director: Jeffrey Lam, Kia Heinnen
Copywriter: Jake Barnes
Director of Interactive Production: Kelsie Van Deman
Interactive Producer: Matthew Ravenhall
Strategic Planner: Emma Wiseman
Communications Planner: Josh Chang
Group Account Director: Jordi Pont, Marcos Da Gama
Account Director: Aitziber Izurrategui
Account Manager: Caroline-Melody Meyer
Head of Design: Joe Burrin
Designer: Thomas Payne
Project Manager: Stacey Prudden
Business Affairs: Kacey Kelley

GIF ARTISTS: Cari van der Yacht, Chris Timmons, Justin Gammon, James Kerr

SOCIAL LISTEN AND RESPOND TEAM

COMPANY: AKQA LONDON

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