The latest campaign from Wieden+Kennedy Amsterdam for client Booking.com goes well beyond the service of booking a hotel itself and tells the story of (most of) one man’s life starting with the fateful moment he decided to use the service.
Booking Hero — an aimless guy in his mid-late 20’s — becomes husband, father, writer, shut-in, celebrity, and semi-retiree in less than a minute:
The release tells us that the campaign will also include four :30 spots, “five contextual online films that match user Google key word searches with a world of possible Booking.com stays,” and the standard social/digital/OOH/print materials.
The spot above is merely the first component in a campaign that launches on Sunday, when everyone is still comfortable in his or her not-quite-drunk post-Valentine’s Day cocoon.
W+K CD Genevieve Hoey writes:
“Our first campaign for Booking.com in 2013 established the brand and brought to life the ‘door moment’ of crazy relief and delight that occurs when you open the door of your Booking accommodation, to find its exactly what you wanted.
In this year’s campaign, Booking Right, we’re elevating our Booking.com consumers to accommodation hero status…It’s these people who understand that the power of a well-booked Booking accommodation can be life-changingly awesome.”
|Executive Creative Director
|Mark Bernath & Eric Quennoy
|Genevieve Hoey & Sean Condon
|Will Lowe, Scott Smith
|Head of Content
|Broadcast Production Assistant
|Director of Interactive Production
|Kelsie Van Deman
|Interactive Art director
|Group Account Director
|Caroline Melody Meyer
|Director of Photography
|POST PRODUCTION / VFX
|Anya Kruzmetra, Christian Downes
|Kyle Obley, Urs Furrer
|COMPANY 3 LA / GLASSWORKS AMSTERDAM
|Stefan Sonnenfeld (Company 3)
|Scott Harris (Glassworks)
|WAVE STUDIOS AMSTERDAM