W+K Amsterdam Takes ‘Leap of Faith’ for Audi

By Erik Oster 

W+K Amsterdam have launched a campaign for Audi’s new TTS Coupe.

The campaign is built around a broadcast spot entitled “Leap of Faith.” Rather than build a case for the car in the usual format touting various features, W+K Amsterdam lets the vehicle speak for itself (sort of). The ad begins with what looks like a meteor in the sky. Upon closer inspection, it’s clear that it is in fact an Audi TTS Coupe rapidly approaching the ground. Luckily, rather than crashing into the land below, the car lands on an elaborately staged landing track and speeds off to the road ahead. A bit over the top, maybe, but it’s at least does something a little different for its category, ending wih the tagline, “The New Audi TTS Coupe. You Dare or You Don’t.

Credits:

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Mark Bernath & Eric Quennoy

Managing Director: Clay Mills

Art Director: Craig Williams

Copywriter: Bernard Hunter

Head of Broadcast Production: Joe Togneri

Producer: Tony Stearns

Associate Producer: Javier Perroud

Planner: Danny Feeney

Account Director: Nick Campion

Account Manager: Caroline Melody Meyer

Project Manager: Emma Williamson

Business Affairs: Emilie Douque

FILM PRODUCTION

PRODUCTION COMPANY:RATTLING STICK

Director: Daniel Kleinman

Director of Photography: Franz Lustig

Executive Producer: Johnnie Frankel

EDITING COMPANY: CUT+RUN

Editor: Steve Gandolfi

AUDIO POST

Sound Designer/Mixer: Raja Sehgal

POST PRODUCTION: FRAMESTORE

Creative Director: William Bartlett

Head of 3D: Simon French

Colorist: Steffan Perry

Head of Production: Helen Hughes

Producer: Christopher Gray

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