W+K Amsterdam Plays Beautiful for FIFA 16

By Erik Oster Comment

W+K Amsterdam launched a campaign for FIFA 16 with a new spot featuring a “football-focused version of the famous Aria from the ‘Barber of Seville’ opera,” entitled “Play Beautiful.”


The spot stars Lionel Messi, Sergio Agüero and Alex Morgan, and also features appearances from Pele and Kobe Bryant, who pulls off a pretty neat stunt. It opens on the stars trying to one-up each other while wearing motion-capture gear. The action then switches to a couple of friends playing FIFA 16 and for the rest of the ad switches back and forth between real-life soccer theatrics and in-game footage. The spot ends with a glass-breaking crescendo and the “Play Beautiful” tagline. W+K Amsterdam’s global campaign kicks off today, with the spot running online and broadcast, supported by social activations.

“For a game that provides as much beauty as football it’s surprising more operas haven’t been written about it,” said W+K Amsterdam creative director David Smith. “So it seemed appropriate to add one to the world’s oeuvre.”

Credits:

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath and Eric Quennoy
Creative Directors: David Smith, Alvaro Sotomayor, Craig Williams
Art Director: Vasco Vicente
Copywriters: Evgeny Primachenko, Andrew Dobbie
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Elissa Singstock
Associate Producer: Stijn Wikkerink
Head of Planning: Martin Weigel
Planner: Michelle Arrazcaeta
Group Account Director: Kirk Johnsen
Account Director: Nick Campion, Amber Martin
Project Manager: Loes Poot
Business Affairs: Michael Graves
Interactive Producer: Matthew Ravenhall
Studio Artist: Noa

PRODUCTION COMPANY: TRAKTOR
Director: TRAKTOR
Director of Photography: Larry Fong, Bill Pope
Producer: TRAKTOR
Executive Producer: TRAKTOR

EDITING COMPANY: Final Cut London
Editor: Edward Line

POST PRODUCTION: MPC LONDON
Flame: Alex Lovejoy
Telecine: Jean Clement, Kai Van Beers
Producer: Anandi Peiris

AUDIO POST: GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer: Raja Sehgal

MUSIC: MASSIVEMUSIC
Artist / Title: FIFARO
Music Company: MassiveMusic Amsterdam

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