Wieden+Kennedy Amsterdam announced the appointment of Blake Harrop as managing director, replacing Clay Mills, who left for an opportunity in the UK. Harrop will join Executive Creative Directors Eric Quennoy and Mark Bernath, who took over in 2010.
Harrop arrives from W+K Tokyo, where he has served as managing director for four year. While at W+K Tokyo he worked with clients including Nike, Facebook and Ben & Jerry’s and is credited with helping to grow the independent agency, which was named Independent Agency of the Year in 2014 by Campaign Asia. Prior to W+K, Harrop spent two years as senior vice president of Digitas New York. He has also served as global strategist and global head of interactive marketing for Samsung.
“Our Amsterdam office has always been a global powerhouse and Blake’s DNA makes him the perfect fit for the office,” said W+K President and Partner Dave Luhr, in a statement. “I don’t know too many Managing Directors out there who have lived in every region of the world, speak five languages, have proven digital chops, is a Judo master and knows how to inspire creativity. I can’t wait to see what our trio of Eric, Mark and Blake in Amsterdam will do.”