Since the embargo has passed, we can tell you that Wix, a company calling itself “the leading web development platform,” has moved beyond sponsored Facebook posts to drop the $4 million required to buy an ad during next year’s Super Bowl.
The press release doesn’t include much beyond that: no hints regarding the coming ad’s theme or tone, though we did learn in September that the company named New York’s Silver+Partners its AOR. The release also tells us that the company has achieved “massive” growth despite lacking a sales team by “executing a wide array of online and offline marketing and advertising initiatives.”
For reference, here’s one of those initiatives, created six months ago by New York agency Special Guest:
After the jump, one of those branded “events” we keep hearing about.
Here’s the explanation of the event:
And the footage itself:
This one has credits.
While the release called the event “part of Wix’s collaboration with agency of record Silver + Partners,” you may note that these creative credits are internal. And here’s the response we received when we asked the company’s PR firm which agency would make the Super Bowl spot:
“The ad is being made by an outside agency, but it isn’t being disclosed which one yet.”
UPDATE: We hear that Silver+Partners and Wix have recently parted ways. Regarding the ad itself, we expect some flashy product demos.