Why Did the King of Web Ads, Google, Buy a TV Spot?

By Matt Van Hoven 

Following up on yesterday’s news that Google’s Love Story was written by recent VCU grad Tristan Smith, the New York Times reports that the spot received a 98% positive rating, whatever that means. Also, Google wanted “to share our favorite one with as many people as possible,” which means TV is not dead.

That quote, from a Google spokeswoman, demonstrates what you all hoped to be true &#151 even the Web’s biggest advertiser admits that reaching the broadest audience means you have to buy a TV spot during the Super Bowl.


More:Google’s Love Story Written by First Time Writer