What The Hell is Going On in This Vodafone Ad?

By Erik Oster 

Jung von Matt/Alster Werbeagentur GmbH go for the “just throw a bunch of crazy shit together” approach over the “actually makes sense” approach with their “Add Power” spot for Vodafone.

The 1:38 spot, directed by RadicalMedia’s Sebastian Strasser, feels more like a trailer for a Michael Bay movie than a commercial for a telecommunications network. It features everything from robocats and shark riding to a rocket train (that the spots’ protagonist somehow manages to keep a grip on while it’s moving at supersonic speed).


Presumably, all this craziness is a testament to the Vodafone high speed network. It’s pure testosterone over common (or any other kind of) sense. The spot certainly left me with a lot of questions: What kind of drugs is this dude on? How exactly does one ride a shark? How might I acquire a robocat? Will Vodafone be partnering with Axe Bodyspray in the future? These and other questions remain unanswered.

Agency:  Jung von Matt/Alster Werbeagentur GmbH

Agency Producer: Christoph Koehler

Creative Director: Goetz Ulmer, Simon Hiebl

Copywriter:  Heiner Twenhaefel

Art Director:

Pavel Bondarenko


Production Company:  RadicalMedia Berlin

Director: Sebastian Strasser,

Producer. Lutz Mueller, Christoph Petzenhauser, Susa Ehlers

DP: Joost van Gelder

Post Production:  Time Based Arts, London

Music:  Woodkid, Universal