Wes Anderson Brings His ‘World’ to Sony

By Kiran Aditham 

…And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll just tell you that the feature-film director is once again dabbling in commercials, this time for a new Sony Xperia campaign brought to you by, yes, McCann Worldgroup.

Here, an eight-year-old named Jake Ryan offers his take on the inner workings of the brand’s smartphone, which from his perspective, operates at the whims of a leader and his three tiny robots. The whimsical (wait, can we say that?) ditty channels the spirit of Willy Wonka and takes us inside the mind of a young lad, as we’ve been told the script is based verbatim on his thoughts. Kids informing major brand campaigns is all the rage these days, isn’t it? At least we give credit to the parties involved for tapping Sigur Ros frontman Jonsi to handle the music portion.


The above TV spot, which will debut this weekend, is complemented by a print campaign that’s already launched in European markets but will soon roll out globally. Credits and print asset after the jump.

Agency: McCann Worldgroup

Executive Creative Directors: Thomas Murphy & Sean Bryan

Agency Producer: Greg Lotus

Creative Directors: Jason Schmall & Mat Bisher

Art Director: Richard Kluver
Copywriter: Ryan Montanti

Production Company: Moxie Pictures

Director: Wes Anderson

Executive Producers: Dan Levinson &Lizzie Schwartz

Head of Production: Roger Zorovich

Producers: Jeremy Dawson & Molly Cooper

Animation Studio: LAIKA/House

Executive Producer: Lourri Hammack

Animation Director: Mark Gustafson

Producer: Rebecca Bowen

Production Designer/Art Director: Nelson Lowry

Associate Art Director: Julian Laverdiere

Print Photographer: Carl Kleiner

Editor: Andy Weislbum

Sound Design: Craig Henighan

Sound Engineer: Joe O’Connell, Blast Audio

Music Supervisor: Randall Poster

Music: Jonsi