Wednesday Stir

By Kyle O'Brien 

-Electrolux North America aims to bring more awareness to the environmental benefit of making clothes last longer. For its “Make it Last” campaign, the brand worked with The Variable to create “The Blanket,” which shares the story of a family and the shared connection they have with a treasured childhood keepsake, and how it will live on with a newborn sibling thanks to Electrolux’s SmartBoost technology.

-S4 Capital-owned Media.Monks will merge with Los Angeles-based content house Cashmere, the culture agency of record for Taco Bell, as it expands its content practice within the U.S.


-A book from one of the U.K.’s most revered advertising writers, Andrew Boulton—plus creative agency Gasp’s founder Giles Edwards and with illustrations from Andy Staggaims to grow awareness among youngsters who might want to use their imaginations in a career.

-Global sports, music and marketing agency Wasserman has expanded its European operations with the opening of an office in Germany.

Euan Jarvie, chief executive of Dentsu International U.K. and Ireland, is leaving the business to lead analytics company IRI across EMEA.

-A U.K. charity, with the help of Adam&Eve/DDB, wants to help parents and their children cope with big life challenges through storytelling and play.

-The “Butterfinger Investigators” are back with a new campaign.

-Media and marketing research company Kantar has named Guillaume Bacuvier as global CEO of its Worldpanel Division.