-RPA’s philanthropy initiative, RPA Cares, and in-house production studio Helium, supported the Read to a Child Greater Los Angeles program with a read aloud video of Ignore the Trolls shared by POW! Kids Books, distributed by Simon & Schuster (video above).
–IPG Mediabrands expanded its creative practice with Mediabrands Content Studio, with Brendan Gaul leading the global content studio across 12 markets as global chief content officer.
–Disney hired Samsung Mobile global executive creative director Jayanta Jenkins to lead content marketing for its Disney+ streaming service.
–TikTok hasn’t heard from the Trump administration in two months, following its appeal of a Committee of Foreign Investment order to divest itself from parent company ByteDance. Some speculate the administration has “forgotten” about its efforts to ban the app.
–Martin Sorrell and other experts discuss the importance of integrating marketing, IT and sales.
-BBH London strategy director Lucy Moody discusses the importance of brands embracing “Cocoon Culture” as comfort’s importance continues to rise.
-Agency by The Network delivered a cake to The&Partnership’s London headquarters returning its “&” to the agency network after changing its name from & The Network in response to a legal claim from The&Partnership. 
