Wednesday Stir

By Doug Zanger 

-From Deutsch. It’s Lionel Messi and Bud. Moody. Reflective. And a limited-edition bottle for a new partnership between the soccer star and the brand.

-Sprinklr raises some big cash.

-The Randall Rothenberg era isn’t over per se, but David Cohen is the IAB’s new CEO.


Microsoft puts on a masterclass on how to handle a product leak.

S4 keeps on keeping on.

-Hey kids! Campaign has a new U.S. editor. God speed!