Wednesday Stir

By Kyle O'Brien 


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-Manischewitz, the leading kosher brand for over 130 years, has unveiled a major refresh with a new look and feel across the product line and new products, just in time for the 2024 Passover season which begins April 22. The program launch showcases a new brand strategy and identity for the 130-plus year-old iconic brand by global branding agency Jones Knowles Ritchie. Joseph Jacobs Advertising oversees social, merchandise and advertising. The creative platform “Jewish Food for All” underlines the new look and feel of packaging and logo.

-A recent report from management consulting firm MediaLink finds that CMOs have had their focus taken away from DEI initiatives.

-Stagecoach, the top-grossing country music festival in America, is breaking ground in the modern temperance movement by inking its first booze-free beverage partner.

-To create a self-exam reminder that audiences would watch, the U.S.-based Testicular Cancer Society launched “Highlight Your Balls,” created by agency FP7 McCann Dubai.

The Planters NUTmobile is looking for college students to usher Mr. Peanut across the country.

-The Planters NUTmobile is back for 2024 and this summer, Planters is hiring three lucky college grads for the dream job of a lifetime—to chauffeur Mr. Peanut across America as the 2024 class of Peanutters. This full-time, paid one-year opportunity goes from June 2024 to June 2025. Those interested can submit their resume, cover letter, and a short video describing why you would make the perfect Peanutter by April 14 to

-The Kraft Heinz Not Company, a joint venture between The Kraft Heinz Company and TheNotCompany, has aimed to create mouthwatering plant-based foods for all. The venture created its first ever creative spot—Mayo Haters—where self-proclaimed “mayo haters” discover their disdain extends to NotMayo due to its striking resemblance to the traditional condiment. The campaign comes from agency Gut.