-A group of London creatives came together to celebrate kindness during the pandemic (video above). The effort was born out of WhatsApp conversations between 20something senior copywriter Elliott Starr and cinematographer Federico Alfonzo, is comprised of footage captured by Alfonzo on lone daily outings, and was scripted, edited, voiced and graded remotely.
“Our indoor retreat has taught us a lot about ourselves. Things we already knew—like what’s actually important in life, like how creative, imaginative, silly, fun and resilient we can be. We’ve been less concerned with ourselves and more concerned for our neighbours, friends, family, key workers and frontline health staff,” Starr said in a statement. “We’ve potentially seen more of our friends than we did before lockdown. We’ve reached out to people we rarely speak to or haven’t spoken to in ages. Life around the world has been truly put into perspective. COVID-19 has made us more human and more kind than we have ever been. We wanted to encourage the nation to keep this mindset when we return to the world we used to inhabit.”
–Energizer Holdings named UM as its global media agency of record, expanding its relationship with the shop after awarding UM North American media AOR duties last year.
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-The NHL outlined plans to resume play with an extended Stanley Cup Playoffs format.
–Three and W+K parted ways after 10 years as the mobile network launches a review.
–KFC is utilizing mobile and agile ads prominently in its U.K. recovery plan.
-Digitas U.K. CCO Emma de la Fosse discusses creativity, how Covid-19 has impacted her life, wanting to be a Russian spy and more.