-DDB kills it at the Effies. link
-Taco Bell exhumes the $2 bill for a publicity stunt. link
-Our pal Colin Murphy reviews last night’s ADC event. link
-Google protests Apple’s iPhone developers’ agreement. link
-PepsiCo makes eco and social promises. link
-Medialets and PHD teamed up to create an in-app rich media for HBO’s True Blood.
-Ogilvy’s “Smarter Planet” effort for IBM won the Global Effie. link
-The IAB created a task force for tablet and e-reader ad standards. link
-BP shares plunge 15 percent, as expected. link
-10 key online marketing trends for 2010. link
More: “Tuesday Odds and Ends”