Wednesday Odds and Ends

By Kiran Aditham 

-DDB kills it at the Effies. link

-Taco Bell exhumes the $2 bill for a publicity stunt. link

-Our pal Colin Murphy reviews last night’s ADC event. link

-Google protests Apple’s iPhone developers’ agreement. link

-PepsiCo makes eco and social promises. link

-Medialets and PHD teamed up to create an in-app rich media for HBO’s True Blood.

-Ogilvy’s “Smarter Planet” effort for IBM won the Global Effie. link

-The IAB created a task force for tablet and e-reader ad standards. link

-BP shares plunge 15 percent, as expected. link

-10 key online marketing trends for 2010. link

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