Wednesday Odds and Ends

By Erik Oster 

-W+K New York launched a campaign promoting “The Commitment Collection” for fitness and lifestyle brand Equinox (video above).

-A U.S. Army audit claimed “ineffective marketing programs” wasted millions in taxpayer money, while other documents indicated an apparent conflict of interest with McCann.

-TBWA\Chiat\Day launched “Backing You,” its first campaign for Intuit QuickBooks.


-W+K redefines “WTF” for OkCupid.

-NewsCorp CEO Robert Thomson says, “The digital world is dysfunctional from a content creative perspective.”

-The Association of National Advertisers (ANA) is acquiring trade organization the Word of Mouth Marketing Association (WOMMA).

-Chicago-based Cutters Studio promoted Billy Montross to editor.