-W+K New York launched a campaign promoting “The Commitment Collection” for fitness and lifestyle brand Equinox (video above).
-A U.S. Army audit claimed “ineffective marketing programs” wasted millions in taxpayer money, while other documents indicated an apparent conflict of interest with McCann.
-TBWA\Chiat\Day launched “Backing You,” its first campaign for Intuit QuickBooks.
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-W+K redefines “WTF” for OkCupid.
-NewsCorp CEO Robert Thomson says, “The digital world is dysfunctional from a content creative perspective.”
-The Association of National Advertisers (ANA) is acquiring trade organization the Word of Mouth Marketing Association (WOMMA).
-Chicago-based Cutters Studio promoted Billy Montross to editor.