Wednesday Odds and Ends

By Erik Oster 

-TBWA\Paris gets behind the wheel for this spot for Chloé’s signature perfume starring Haley Bennett (video above).

-VML expanded its creative offering by hiring a managing director, global creative operations, executive creative director and group creative director.

-SRG launched a “Take Craft Back” campaign for the Brewers Association, featuring an effort crowdfund a purchase of AB InBev for $213 billion.


-Leo Burnett rolled out a new visual identity…with glasses!

-Ikea awarded a global strategy initiative to Anomaly, following a review.

-Digiday explores “The challenges US agencies face with Chinese clients.”

-London Agency Who Wot Why poached creative team Matt Butterfield and Ben Mills from Saatchi & Saatchi.