Wednesday Odds and Ends

By Erik Oster 

-Natural deodorant brand Schmidt’s launched a series of six-second pre-roll ads a la GEICO (video above). The work was produced in-house.

-Why did Sprint choose Horizon Media as its new AOR? Money.

-Ogilvy won Mondelez’s Halls account in Europe.


-At today’s Publicis shareholders speech, outgoing CEO Maurice Levy complained that the “Frenchies” have had to “impose ourselves in the English speaking world.”

-MullenLowe executive creative director Dave Weist is a big fan of W+K’s old Nike print work.

-Microsoft topped Kantar Media’s list of last week’s top spenders on broadcast placement for new ads.

-The #covfefe memes are real. The brands are not, thank god.

-Anonymous Content added Johnny Green to its directorial roster.