-Natural deodorant brand Schmidt’s launched a series of six-second pre-roll ads a la GEICO (video above). The work was produced in-house.
-Why did Sprint choose Horizon Media as its new AOR? Money.
-Ogilvy won Mondelez’s Halls account in Europe.
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-At today’s Publicis shareholders speech, outgoing CEO Maurice Levy complained that the “Frenchies” have had to “impose ourselves in the English speaking world.”
-MullenLowe executive creative director Dave Weist is a big fan of W+K’s old Nike print work.
-Microsoft topped Kantar Media’s list of last week’s top spenders on broadcast placement for new ads.
-The #covfefe memes are real. The brands are not, thank god.
-Anonymous Content added Johnny Green to its directorial roster.