-London-based agency Brave launched a trailer-style spot promoting Panasonic’s 4K HDR TVs (video above).
-McDonald’s is putting together a team of in-house “storytellers.”
-What can we expect to hear from Maurice Levy tomorrow? Showmanship! But not great numbers.
-Brand safety concerns have caused advertisers to migrate to direct programmatic.
-Campaign wonders “How Snapchat can redeem itself in the eyes of marketers,” while HZDG writer and content strategist Craig Viera thinks the platform is “headed to the social media graveyard.”
-O’Keefe Reinhard & Paul designed the album cover for Illinois rock band The Orwells‘ new album, Terrible Human Beings. “The process of designing an album cover is highly collaborative – like being in a band,” OKRP CCO Matt Reinhard said in a statement.
-Fenway Sports Management expanded its consulting practice with the arrivals of Mathew Bernstein and Courtney Reilly as manager of digital strategy and partnership development and manager of consulting and events, as well as the promotions of Kate Hogan and Shelby Aubin were director and coordinator of consulting and events.
-Adidas apologized for its email to Boston Marathon participants with the subject line “Congrats, you survived the Boston Marathon!”