Wednesday Odds and Ends

By Erik Oster Comment

-The Honest Companyy launched “Honest Moments,” its first brand campaign. Launch spot “The Big One” (video above) made its broadcast debut Monday during ABC’s The Bachelor.

-The Drum explains “Why Patagonia’s off-the-wall advertising asks customers to think twice before buying its products.”

-Gyro appointed Mike Harris as chief strategy officer, technology. 

-Digitas LBi,Mad Cow Films and Saddington Baynes launched a “Real View” test drive experience for Honda which the brand claims is its largest-ever content campaign in Europe.

-Independent media agency Crossmedia hired Greg Siano as managing director. He previously served as executive vice president, director of media services for IPG’s Tierney.

-Gyro director of strategy Kim Lauersdorf answers the question, “Should Brands Get Political?

 -Integrated content and production company The Uprising Creative added Robert Schober (Roboshobo) to its directorial roster.

-AW360 takes “A Marketer’s Look at Clean Living.”