-DDB Stockholm attempts to get teenagers to help with the laundry with “LANdry” for Samsung, a laundromat that trades dirty laundry for gaming time (video above). Good luck with that, guys.
–There will be fewer recruiters at Cannes this year than in the past. Does this make you sad?
–London-based business consultancy BrandCap is expanding into the U.S. with a New York practice.
–iCrossing vice president of marketing Doug Platts left to join “leading technology innovation firm” Dialexa in Dallas.
–Mindshare thinks you need to learn a few things about eSports fans…like the fact that 49% of them spend “most of their free time” on the hobby.
–Like pretty much everyone else in the world, Oliver Group CCO Brian Cooper thinks the McWhopper and #OptOutside will win big at Cannes next week.
-adidas appointed Rapier to its global CRM agency roster, with specific responsibility for Running and Training.
-Adweek takes a look at the “Warmth, Local Charm and Artwork Made In-House” of Publicis’ Seattle office.