-Hyperbolous launched “Sleep the Way Nature Intended” for Zenhaven Mattress (video above).
-Collins launched an old school OOH campaign for Airbnb around the Brooklyn half marathon which calls on viewers to call or text a number.
–MPC L.A., the studio whose team recently led VFX for Disney’s The Jungle Book, appointed VFX supervisor & artist Rob Hodgson to the studio’s advertising division as VFX creative director and promoted Casey McIntyre to creative director of MPC Creative.
–Okay, who created the Handys? Come on, don’t be shy.
–Zimmerman copywriter Kevin Growick and Huge associate creative director Paul Woods launched “Adloids,” an Onion-style series of fake stories satirizing the industry. It’s fun!
-New York-based full-service production company Lighthouse Films signed SuperPowers Reps Angelina Powers and K.C. Gulino for East Coast commercial representation.
–L.A. digital agency TVGla signed Guy Gouldavis (previously with Rosetta) as its vice president of strategy.
–SEDNA FILMS signed award-winning director Paul Boyd for commercial representation.