-DDB Sydney launched “Come On In” for the Sydney Opera House (video above).
-Adweek talks with Grey global president and North American CEO Michael Houston about the launch of the agency’s “brand experience group.”
-Current and former TBWA L.A. creatives Rich Tseng and Lauren Rogers created the page Where’s My Fucking Idea?
–Zimmerman has a new website that is “built for the speed of retail.”
–Bi-coastal production company Honor Society added Tim Abshire to its directorial roster for U.S. commercial representation.
–KIND (AOR Barbarian Group) has inspired the FDA to reconsider its definition of the word “healthy.”
-As more brands turn to VR, agencies are being pressured to increase their VR capabilities to compete with production companies.
–Arts & Sciences added Brennan Stasiewicz to its directorial roster for U.S. representation.