Wednesday Odds and Ends

By Erik Oster 

Here, via French agency Rosapark, is what may be the most disturbing PSA you will ever see. VIDEO INCLUDES STRONGLY IMPLIED INCEST. YOU’VE BEEN WARNED.

-Hispanic agency Alma appointed Beatriz Del Amo as vice president, group account director on the agency’s McDonald’s account; and Michael Sotelo as vice president, digital.

-The Financial Times launched a global campaign called “Make the right connections.”

The Ad Council elected new members to its board of directors

Toronto-based creative company The Garden appointed Omar Morson as design director

Rich Siegel thinks advertising needs to create a movement. Or not.

MediaMonks expanded into Sao Paulo as Brazilian digital technology company Cricket became the prod co’s eighth international office.

Cummins & Partners, the agency behind Doritos’ viral Super Bowl ad, thinks the American ad industry should “loosen up.”