–Here, via French agency Rosapark, is what may be the most disturbing PSA you will ever see. VIDEO INCLUDES STRONGLY IMPLIED INCEST. YOU’VE BEEN WARNED.
-Hispanic agency Alma appointed Beatriz Del Amo as vice president, group account director on the agency’s McDonald’s account; and Michael Sotelo as vice president, digital.
-The Financial Times launched a global campaign called “Make the right connections.”
–The Ad Council elected new members to its board of directors.
–Toronto-based creative company The Garden appointed Omar Morson as design director.
–Rich Siegel thinks advertising needs to create a movement. Or not.
–MediaMonks expanded into Sao Paulo as Brazilian digital technology company Cricket became the prod co’s eighth international office.
–Cummins & Partners, the agency behind Doritos’ viral Super Bowl ad, thinks the American ad industry should “loosen up.”