Wednesday Odds and Ends

By Erik Oster 

-Real estate app Xome recently launched an ad called “Living with Blitz” featuring the Seahawks mascot (video above).

Droga5 hired Ed Tsue, former deputy head of planning at BBH China, as its new group strategy director.

Yoplait and Dannon are taking Chobani to court over ads employing what they call “scare tactics.”

-Pinterest plans to roll out a video ad unit.

-M&C Saatchi L.A. developed and designed an annual travel guide for Visit West Hollywood.  

-Former Über Content co-founder/executive producer Phyllis Koenig and Über’s former senior executive producer/managing director Steve Wi launched a Hollywood-based production company called R A U C O U S.

-AdAge takes a look “Inside the Company Behind Netflix’s Measurement War.”

Stockholm-based art director Christian Sölderholm turned his Spotify artist profile into his personal résumé.