Wednesday Odds and Ends

By Erik Oster 

-Mill+ and director Carl Addy collaborated with British Film Institute to create “Film Is Fragile” (video above).

-Adweek takes “A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry.”

-Interpublic Group exceeded expectations concerning its revenue and margins.


-Slate says “Obsessing Over What Back to the Future II Got Right About 2015 Misses the Point Entirely.”

-Magnani Continuum Marketing was named AOR for Cat’s Pride.

Redhat created the first people-powered billboard in North Carolina to show what can happen when you collaborate.

Florida’s Zimmerman will be AOR for discount retailer 5 Below.