Wednesday Odds and Ends

By Erik Oster 

-XXS Amsterdam launched “I Make Myself” for investment bank Binck (video above).

-Charlotte, North Carolina-based creative production company Wondersmith appointed Kimberly Abels as a senior producer.

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-TGI Fridays launched a “Buy A Burger, Give A Burger” social promotion.

-IAB argues that “every ad should have the opportunity to be seen.”

-Capital One is returning as the presenting sponsor for ESPN’s The ESPYs.

-Digital agency Pacific announced a partnership with design firm ID Studios.

-DLKW Lowe launched a tactical tube strike campaign for antiperspirant brand Sure in London.

-Lenovo renewed its global social media agency of record relationship with We Are Social.

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