Wednesday Morning Stir

By Erik Oster 

-BBDO New York launched a “For Every You” campaign for Macy’s with a spot featuring music by Lizzo (video above).

-The Atlantic expanded its in-house agency by acquiring design firm Faire Design.

-Twitter introduced its Agency Playbook.


-The hiring of women CMOs has reached a record pace, according to a report from executive recruiting firm Russell Reynolds Associates.

-Apple’s Nick Law discusses the future of the creative agency and says if the industry doesn’t change soon “we’re fucked.”

-Proximity London planning director Han-Son Lee says agencies risk losing modern dads if they don’t offer flexible working.

-M/Six hired Leo Burnett and Ogilvy vet Matt Jordan as head of people for the U.K. and EMEA.