Wednesday Morning Stir

By Erik Oster 

Robert DeNiro is a Bagel Boss in Engine’s “GoodBagels” campaign for U.K. bakery brand Warburtons (video above).

-Ahead of Smokey’s 75th anniversary, Adweek takes a look at the story behind the bear.

-Campaign overviews the ad world’s “new establishment.”


-Nissan forecast a sharp drop in profits as sales continue to fall.

-Adam&Eve co-founder Jon Forsyth and Simon Massey, founder of brand consultancy The Gild, launched a brand strategy and creative communications agency called Neverland.

-AdAge remembers sketch comic Tim Conway, whose improvisational comedy skills translated to advertising.

-An ad tech executive tells Digiday that rebates are symptomatic of “ad tech’s race to the bottom.”

-One thing agencies can expect this year: more layoffs.

-Creative agency Naked merged with BMF.