Wednesday Morning Stir

By Erik Oster Comment

-TBWA\Sydney launched this spot for Foxtel starring Chris Hemsworth (video above).

-Asics selected Saatchi & Saatchi as its global creative agency of record.

-WPP CEO Sir Martin Sorrell says the “tiddly-pop little industry” of advertising is “too competitive.”

-Various Advertising Week pose the question, “Should Ad Agencies Even Be Called Ad Agencies Anymore?

-The Geena Davis Institute on Gender in Media finds “Women Getting Younger and Dumber in Ads.”

-Creative Equals founder and CEO Ali Hanan examines “Why female creatives don’t get to pitch.”

-The Engine Group restructured into four, “client-centric” business units: Engine Creative & Content, Engine PR & Activation, Engine Digital Transformation, Data and Insight and Engine Media.

-AKQA opened a Gothenburg, Sweden studio for client Co-Location.

-Following Publicis’ Marcel news this past summer, R/GA branded its internal operating system with the imaginative R/GA O.S. moniker.