-TBWA\Sydney launched this spot for Foxtel starring Chris Hemsworth (video above).
-Asics selected Saatchi & Saatchi as its global creative agency of record.
-WPP CEO Sir Martin Sorrell says the “tiddly-pop little industry” of advertising is “too competitive.”
-Various Advertising Week pose the question, “Should Ad Agencies Even Be Called Ad Agencies Anymore?”
-The Geena Davis Institute on Gender in Media finds “Women Getting Younger and Dumber in Ads.”
-Creative Equals founder and CEO Ali Hanan examines “Why female creatives don’t get to pitch.”
-The Engine Group restructured into four, “client-centric” business units: Engine Creative & Content, Engine PR & Activation, Engine Digital Transformation, Data and Insight and Engine Media.
-AKQA opened a Gothenburg, Sweden studio for client Co-Location.
-Following Publicis’ Marcel news this past summer, R/GA branded its internal operating system with the imaginative R/GA O.S. moniker.