Wednesday Morning Stir

By Erik Oster 

-Eleven asks “Is there a hero in all of us?” for Dignity Health, continuing the user-generated “Everyday Heroes” campaign (video above).

-Hyatt teamed up with MullenLowe to celebrate the 50th anniversary of the Hyatt Regency in Atlanta opening its doors to civil rights leaders at the Southern Christian Leadership Conference.

-Spending on broadcast placement for new creative fell last week, after ballooning the week prior.

-McDonald’s awarded Leo Burnett London sponsorship activity duties for next year’s World Cup.

-Brand marketing advisor Lindsey Slaby lists the “Top 10 Agencies marketers need to know this fall.”

Lots of people saw Target ads, but they’ll still probably shop at Amazon.

-One broadcast executive has had it with his or her media agencies.

-The Wall Street Journal calls WPP an “undervalued stock.” Put more money in Snapchat, then.