Wednesday Morning Stir

By Erik Oster 

-Don’t Panic launched a PSA campaign for the U.K.’s National Autistic Society (video above).

-Pepsi is facing some harsh backlash on social media for its “Live For Now Moments” anthem ad starring Kendall Jenner. Maybe they’ll hire an agency next time?

-Chef Eddie Huang is not your typical underwear model in Los Angeles agency Where It’s Greater’s campaign for MeUndies.


-Domino’s selected VCCP as its lead creative and strategic agency for the U.K. and Ireland, following a review. Incumbent Iris will continue to handle digital for the brand.

-Comedian Paul F. Tompkins has a take on mcgarrybowen’s latest.

-Circus Maximus wants to “brand the anti-Trump movement.”

-A social media reach report by D’Marie Analytics found that Beyoncé is the most valuable celebrity on social media, estimating a single post from Bey is worth over a million bucks.

Payless ShoeSource filed for Chapter 11 bankruptcy yesterday, will close 400 stores in the U.S. and Puerto Rico.