Wednesday Morning Stir

By Erik Oster 

-Wexley School For Girls launched the first major campaign for beverage brand Sparkling Ice (video above).

-FCB New York chief strategy officer Deb Freeman says it’s time for “activist brands” to take a stand.

-Jaguar Land Rover launched a global media review, resumed online advertising.


-NBC won’t say which brands will be featured in SNL’s first sponsored content spots.

-Forget beer fridges and coffee bars, agencies that want to attract and retain talent need to offer maternity leave, according to author Lisen Stromberg.

-Adweek examines how “Frat-boy Fave Jägermeister Is Taking a Shot at the Cocktail Crowd.”

-The Drum kicked off its “50 Under 30” list of “women disrupting the status quo.”