-San Francisco agency Swirl launched a “Save Our Snowmen” PSA campaign for Cool Effect, an online crowdfunding platform dedicated to promoting carbon-reduction initiatives (video above).
-What does the Accenture/Karmarama deal mean? Could it be fewer contracts for creative agencies and more CEOs messing with marketing?
-The New York Times tried Snap’s Spectacles, so now you have to do it too.
-Philip Morris might (eventually) phase out cigarettes. They’re pretty into vaping these days.
-In the meantime, Marlboro Black markets to young smokers who don’t have a cowboy fetish.
–Tim Cook talks about Apple’s anti-AIDS campaign with Buzzfeed.
-Digital advertising can’t save itself, much less the newspaper business.
-As predicted, GoPro is layoff off 15 percent of its staff.