Wednesday Morning Stir

By Erik Oster 

-Swedish beer brand Norrlands Guld Ljus used ASMR technology to create “Ear Beer” (video above).

-The Drum tackles advertising’s “pro-bro” culture, asks “How can women in advertising be themselves at work?

-Minneapolis agency Colle+McVoy promoted Cub Cadet’s “indestructible” PRO Z commercial riding mowers with a press release made of steel.


-British radio trade organization Radiocentre claims its Radio: The Brand Multiplier research study shows that the format can “improve the cost effectiveness of advertising campaigns by over 20%.”

-In case you thought the ad industry was dumb, Glamour named Bono one of its “Women of the Year.”

-The New York Post reports that American Apparel is close to death. Non-internet users mourn the loss of a primary source of softcore porn.

-Some people are getting way too upset over Starbucks new green cups.

-The creative duo behind Grey London’s “Life Paint” campaign joined Adam & Eve/DDB.